Overview
Digital tools and online channels are now a staple of the used car buying journey. To find out what today’s used car buyer expects from the retailers they interact with and how well their needs are being met, our counterparts in Cox Automotive Europe recently released the March 2023 Consumer Dealer research results, which analyses answers of 3000 car owning consumers and used car dealers and poses the following overarching question: Are car dealers really set up for an Omnichannel Future?
We believe the survey highlights key questions and trends that are applicable globally relating to the influence of digital channels and tools on how consumers find and choose cars and how retailers interact with their customers.
