Boosting Efficiency and Cutting Costs: How LeadDriver Empowers Regional and Rural Automotive Dealerships
Regional and rural dealerships face unique challenges. Geographically dispersed and often operating with limited resources, these dealerships need efficient, cost-effective solutions to manage their leads and streamline operations.
In a recent interview, Callum Coe, Lead Product Manager, and Vlad Djurdjevic, Sales & Relationship Manager at Cox Automotive, discussed how LeadDriver, Cox Automotive’s AI-enabled lead management system (LMS) is transforming regional and rural dealerships’ operations. Whether your dealership manages low or high stock volumes, LeadDriver offers a powerful yet simple solution to boost efficiency and cut costs. Learn how:
A Light CRM For All Dealership Types
LeadDriver is designed to be a lightweight yet powerful lead management system, perfect for low volume dealers that don’t require the extensive features of a full-fledged CRM. “LeadDriver is a really clean, simple lead management system,” Callum explains. “It works great on both mobiles and desktops, handling all the essentials of lead management without the admin overhead.”
This simplicity is crucial for regional and rural dealerships, where resources are often stretched thin. LeadDriver eliminates the need for extensive data entry, allowing salespeople to focus on what they do best: building relationships with customers. “We want to make all that reporting possible without the burden of having someone dedicated to data entry,” Callum adds.
Streamlining Operations and Enhancing Reporting
One of the standout features of LeadDriver is its ability to simplify and automate various administrative tasks. From managing test drives to handling insurance paperwork, LeadDriver makes these processes seamless. “You can handle things like insurance and sign-offs with just a few clicks on your phone,” Callum notes. This not only shortens the process but also ensures that all leads are updated in real-time, providing valuable insights into dealership operations.
LeadDriver’s robust reporting capabilities are another major advantage. Dealerships can easily track where leads are coming from, how they are being allocated, and which salespeople are performing well. This level of transparency is invaluable for making informed business decisions. “We support a wide range of reporting options, from exporting data to CSV files to integrating with platforms like Tableau,” Callum explains.
Customisable and User-Friendly
LeadDriver’s flexibility is a key selling point. The system allows users to customise their view on leads, sorting them by source, geography, and other criteria. This ensures that dealerships of all sizes can tailor the system to their specific needs. “It’s really clean and simple,” Callum says. “Here are your leads, here’s what needs to happen with them, allocate them as you will.”
This user-friendly approach extends to the system’s self-service capabilities. Dealerships can make changes, such as reassigning salespeople to different departments, without needing to contact support. This autonomy is particularly important for regional and rural dealerships, where in-house IT support may not always be available.
Empowering Regional and Rural Dealerships
Callum, who grew up in Rockhampton, has a personal connection to regional and rural businesses and understands their unique needs. Vlad, who works with all dealership sizes across Queensland, highlights the adaptability and quick learning ability of regional and rural dealers when it comes to digital systems. “Once you’ve shown a regional or rural dealer how to use LeadDriver, they learn it immediately,” Vlad says. “They are the quickest and best learners of the system.”
This adaptability is a testament to both the dealers’ commitment to improving their operations and the intuitive design of LeadDriver.
A Solution for All Dealerships
The system’s scalability ensures that it meets the needs of both small-volume, geographically dispersed dealerships and larger, process-heavy dealerships, which can also benefit from the extensive set of features available in LeadDriver, including AI.
As Callum and Vlad’s conversation highlights, LeadDriver is not just a tool but a partner in driving success for dealerships of all sizes.
