Engage Customers looking for a used car like never before with Radius, Cox Automotive’s new website platform.
Unlike new cars, used cars are truly unique. Each has its own history, condition and odometer reading, which makes buyers understandably curious and cautious.
As a used-car dealership, you can alleviate these concerns and build trust by showcasing second-hand vehicles with high-resolution images and detailed descriptions. When these are delivered on a high-performance, search and mobile-optimised website, you have more than quality images to achieve the engagement that turns shoppers into buyers.
This is where Radius, Cox Automotive’s next-generation website platform, comes in. Stylish, fast, conversion-focused, and specifically designed for OEMs, franchises, and independent dealers selling new and used cars, Radius enables automotive dealers to access a website built to boost vehicle sales and enhance car shoppers’ online shopping experience.
How?
Radius ensures that every vehicle is displayed professionally and visually appealingly, with high-resolution images, high performing results pages, and detailed descriptions that build trust and attract potential buyers.
But it doesn’t stop there – Radius also offers advanced digital retailing tools that enable customers to engage more deeply with your used-car department and enjoy a connected and cohesive online experience via a suite of tools designed to convert leads into sales:
- Trade-In Offer: Engage potential buyers by offering competitive trade-in offer values right from your website, encouraging them to move further down the sales funnel.
- Finance Enquiry and Credit Score Tools: Simplify your customers’ financial process by providing quick access to finance options and credit score checks, reducing barriers to purchase.
- Test Drives & Valuations: These tools make it easy for visitors to take the next step, whether booking a test drive or getting a valuation, all within the same seamless experience, bringing them one step closer to their next car purchase.
- Seamless Lead Management: Radius is integrated with LeadDriver, Cox Automotive’s lead management system. This allows salespeople and sales managers to manage all leads via a powerful modern platform easily. Those already using LeadDriver can also activate AI-enabled SMS and e-mail conversations with their website visitors for deeper engagement.
These retailing tools keep customers looking to buy a used car on your site longer and increase the likelihood of converting interest into action by helping move potential buyers further down the sales funnel with a more interactive and informative online experience.
When customers feel they have all the information they need and can interact seamlessly with the dealership, they are more likely to take the next step—whether that’s booking a test drive, making an inquiry, or completing a purchase.
Enhanced Performance Reduces Friction from Paid Ads
Radius automotive website platform is designed to optimise performance, which is crucial in increasing conversion rates, especially regarding traffic from paid advertising channels. Buyers in the market for a used car expect a seamless and swift browsing experience when they click on ads. Any delay or friction can lead to frustration and a higher bounce rate.
By minimising friction, the Radius platform maximises the investment in paid advertising channels. More visitors are likely to stay engaged and complete desired actions, such as filling out contact forms, scheduling test drives, or making inquiries about vehicles. This streamlined experience translates to higher conversion rates and a better return on investment for advertising spend.
Discover Radius Automotive Websites
Learn more about Radius automotive websites specifically designed for OEMs, franchises, and independent dealers selling new and used cars here and download the Radius catalogue here.
