Introducing “Remember Me”: Streamlining Your Trade-In Experience.
As a Dealer Principal or sales manager, do you wish more valuation enquiries on your dealership website would convert to appointments or become warmer leads for your team to follow up?
We have exciting news for you! Our product team is thrilled to introduce Remember Me, an optional feature of our Trade-in Offer product designed to make your customers’ website experience smoother and more convenient when considering your dealership for a trade-in.
So, what exactly is Remember Me?
Remember Me allows consumers to return to your website and quickly regenerate their offer within six weeks of their last offer. Without this feature enabled, your website visitors have to go through the entire process again, entering all their information each time they want to produce a trade-in offer on your dealership website. Here’s how it works:
With Remember Me, the benefits are clear:
Reduced Friction: Customers nearing conversion often seek reassurance by repeating the valuation process multiple times. Remember Me eliminates the hassle of navigating through the entire funnel repeatedly, enabling them to obtain the information they need with minimal effort.
Increased Conversion Potential: By simplifying the process, Remember Me not only saves time but also enhances the likelihood of converting leads into appointment requests. It provides customers with a smoother path to their desired outcome, ultimately benefiting both parties.
And it’s not just customers who benefit.
On the dealer’s end, Remember Me facilitates lead management by consolidating multiple valuations for the same vehicle. With motivated sellers generating numerous leads, this feature appends existing leads with new inquiries, reducing administrative overhead and ensuring a seamless experience for customers when they arrive at the dealership.
Who is eligible to offer “Remember Me”?
To provide this enhanced experience, dealers using Cox Automotive products must be existing users of our Trade-in Offer product (excluding API users). The best part? There is no additional charge for utilising Remember Me, which makes it accessible to all eligible dealerships.
Enabling this new Trade-In offer feature is a straightforward process that our Customer Experience team actions upon the dealership’s request. Once enabled, Dealer Principals and dealership sales managers can expect to deliver a more streamlined and convenient trade-in experience to their customers.
Embrace Remember Me today and witness its positive impact on your dealership’s operations. If you are ready to get started, or want to know more, simply Register your interest here, and a member of our team will be in touch.
